Qb. Ice Cream

Qb. Ice Cream

Qb. is a new brand of gourmet ice cream from the highly renowned Simmo's Icecreamery in Dunsborough, Western Australia. Aimed squarely at a sophisticated palate, the range (other than a sorbet) is fashioned from full-cream Jersey Milk from the Margaret River region. Packaged in black styrofoam cubes which help keep the products at their optimum temperature, REB Design felt it better to wrap the cubes in synthetic stock outer wraps which were stripped of unnecessary clutter. The result is a very contemporary design which ensures that each of the ice creams is easily identifiable on the freezer shelf.

Client: Simmo's Icecreamery, Dunsborough WA

Deco Magic Cake Decorating Gels

Deco Magic Cake Decorating Gels

The Deco Magic cake decorating gels are a patented range of products which enable cakes to be decorated with a broad range of solid, edible gel colours that set hard but can be softened to be re-worked as required. REB Design was engaged to design the branding and packaging, which included the most efficient way to package the gel and associated piping bag, as well as rationalising the 'how to use' instructions. Available in twelve delicious colours, the products have generated enormous interest with consumers and distributors across Australia and overseas. 

Client: Pipe Don't Paint, Perth WA 

3drops Extra Virgin Olive Oil

3drops Extra Virgin Olive Oil

Some six years after developing the original packaging for 3drops Extra Virgin Olive Oil, REB Design was asked to review the package, with a view to it becoming more contemporary, easier to produce, simpler to fill on-line and less prone to damage on the retail shelf. One of the mandatories was the retention of the original bottle with its fired graphics, but to refine the graphics so that they would complement the new packaging style. The result is an innovative die-cut ‘label’, which double wraps the bottle and affords potential new purchasers a hint of the bottle-fired graphics, which lie hidden beneath.

Client: 3drops, Mount Barker WA

Medy-Jara Organic Honey

Medy-Jara Organic Honey

Medy-Jara is a range of Jarrah honey products packaged specifically to appeal to the premium Japanese market. Sourced from the protected forests of south-western Australia, where the Jarrah trees only flower biennially, it is a highly limited and prized medicinal supplement, which is considered by many to be the ultimate, health sweetener. REB Design was engaged to develop a packaging range that would appeal to a sophisticated, health conscious, Japanese demographic, which appreciates elegant packaging with a classic-contemporary skew. Integral to the label design was the brandmark development, a calligraphic interpretation of a bee, which immediately alludes to the contents without devaluing the premium price-point of the products.

Client: Náhani Corporation, Perth WA

Fortune Abalone Australia

Fortune Abalone Australia

Abalone is renowned globally as a delicacy, while in China it is also considered a luxury item worthy of reserve for special occasions. More often than not, however, the premium status of the product is poorly reflected in its packaging. With this in mind, Fortune Abalone Australia approached REB Design to manage a broad branding and packaging program, which would add value to the produce on offer in its superb new retail outlet in Chatswood, Sydney. The scope of the program included the development of premium carry bags, proprietary gift packaging for selected dried abalone, and packaging for canned and vacuum-sealed produce.

Client: Fortune Abalone Australia, Sydney NSW

Fortune Abalone Australia

Fortune Abalone Australia

Premium packaging design for canned abalone.

Client: Fortune Abalone Australia, Sydney NSW

 

Fortune Abalone Australia

Fortune Abalone Australia

Premium carry bag with gold foiled and embossed motif.

Client: Fortune Abalone Australia, Sydney NSW

34º South Dukkah Range

34º South Dukkah Range

For those who relish the culinary joys associated with extra virgin olive oil, the range of dukkah seasonings on offer from 34° South is guaranteed to whet the appetite. REB Design previously designed the elegant packaging for the company’s Margaret River olive oil range, and this commission builds upon a culture, which has successfully positioned the brand in the premium category. Central to the works was the development of simple proprietary packaging, which allows the contents to be displayed in a manner that would not devalue the brand. The ethos that ‘less is more’ allows the dukkah range to have a strong shelf presence and individuality in the highly competitive gourmet market.

Client: Myra Downs Estate, Margaret River WA

The Margaret River Chocolate Co.

The Margaret River Chocolate Co.

The Margaret River Chocolate Co., which has production facilities in Margaret River and the Swan Valley, as well as an outlet in Perth's CBD, recently approached REB Design to help rationalise and design packaging for their broad range of Easter products. The company produces 18 SKU's, which needed to be packaged in 4 types of gift cartons with varying inserts to suit the different products. The packaging also needed to be sturdy, present well and have maximum window display, but more importantly, needed to afford quick and easy packing of the various products.

Client: Margaret River Chocolate Co., Swan Valley WA

New Noria Bakeries Dom Salvado

New Noria Bakeries Dom Salvado

REB Design's first commission for New Norcia Bakeries was the design of a deluxe package for a new panforte style product under the banner of Dom Salvado - the name of the Spanish monk who created the New Norcia Benedictine Monastery in 1846. As the product contained dark chocolate,  REB Design recommended that it be called ‘Pan Choccolatti’, under the premium Dom Salvado brand. The program of works included the development of the proprietary double-lined box made from textured card, and the development of the Dom Salvado brandmark, carefully nestled between gold foiled wood-cut styled seals and supported by Spanish and Latin writings which provide links to the origins of the brand.

Client: New Norcia Bakeries, Perth WA

New Norcia Bakeries Nut Cake

New Norcia Bakeries Nut Cake

Based on the traditional panforte, the New Norcia Bakeries Nut Cake takes after dinner dining to a new level with the exotic addition of almonds, hazelnuts and pecans. REB Design was engaged to design packaging for the product in a manner that would add value whilst extolling its unique attributes. What resulted was the creation of a pair of highly unique proprietary packages that afforded strong point of sale presence, supported by enticing copy, which told of the origins of the nutty ingredients.

Client: New Norcia Bakeries, Perth WA

New Norcia Bakeries Nut Cake

New Norcia Bakeries Nut Cake

Detail of writing to the edge of the packaging.

Client: New Norcia Bakeries, Perth WA

New Norcia Bakeries Almond Biscotti

New Norcia Bakeries Almond Biscotti

REB Design's solution for the New Norcia Almond Biscotti was the development of a 2-part package, which has a die-cut outer sleeve, revealing a lidded inner box. The packaging matches the bakery’s promise of elegance and indulgence. The stock was chosen to contribute to and reflect the quality feel of the product inside the package, but also had to be appropriate for optimising the embellishments, its texture suggesting substance, yet also refinement and elegance.

Client: New Norcia Bakeries, Perth WA

New Mountain Sandalwood

New Mountain Sandalwood

Australian Aboriginals have known for centuries the benefits of burning Sandalwood to repel viral borne mosquitoes. New Mountain built upon this age-old, tried and tested repellent, using sandalwood from the Western Australian deserts to develop a unique range of highly effective mosquito-repellent sticks. REB Design was engaged to manage a total branding strategy, which included the development of a brandmark that is somewhat reminiscent of stacked sandalwood, and sturdy packaging for the products which would have stronger shelf appeal and effective product display.

The New Mountain Sandalwood, Bibra Lake WA

Dandaragan Estate Extra Virgin Olive Oil

Dandaragan Estate Extra Virgin Olive Oil

Designed to have pride of place on the dining table rather than being stored away in the kitchen cupboard, the packaging for the Dandaragan Estate range of ultra premium, extra virgin olive oils has been described as "innovative", "classic" and "value adding". The three blends of oils (Mild, Fruity and Robust) are packaged in metallic gold decorated bottles, which are protected at point of purchase by an easily removable slip-card label that also doubles as a means to display mandatory information and barcodes.

Client: Dandaragan Estate, Perth WA

Eden Valley Biodynamic Flour

Eden Valley Biodynamic Flour

Good packaging need not necessarily be expensive. As long as it is innovative and has a point of difference in the marketplace, it will have retention value. The 'less is more' packaging solution developed by REB Design for the Eden Valley biodynamic flour range fits perfectly with the company's vision as well as being practical to fill and seal. Each of the generic, high-chroma yellow bags is finished with a stitched, sturdy label made from synthetic paper stock to clearly identify the contents. The program of works also included the development of the timeless Eden Valley brand identity.

Client: Eden Valley Biodynamic Farm, Dumbleyung WA

O Fé Extra Virgin Olive Oil

O Fé Extra Virgin Olive Oil

This signature brand has all the hallmarks of a winner, in what has become a very competitive olive oil market. The bottle shape was fundamental to the elegant look – a tall, bronze-green ‘flask’ sourced out of Italy. The graphics to the front face are directly printed to the glass, while the restrained labels in soft paper reinforce the ‘less is more’ brand message. Additional to the packaging design, REB Design was commissioned to develop the brand name – O Fé - it says it all.

Client: Abba Oil Company, Perth WA

The Berry Farm Preserves & Condiments

The Berry Farm Preserves & Condiments

The Berry Farm is renowned nationally for its broad range of premium preserves and condiments including jams, sauces, syrups, and Australia's only truly authentic berry and fruit wine vinegars. As brand consultants to the company, REB Design was responsible for the development of an extensive range of packaging that would reflect the company's tradition and attention to gourmet quality.

Client: The Berry Farm, Margaret River WA

The Berry Farm Sauces and Syrups

The Berry Farm Sauces and Syrups

Client: The Berry Farm, Margaret River WA

The Berry Farm Vinegar Range

The Berry Farm Vinegar Range

Australia's only truly authentic berry and fruit wine vinegars.

Client: The Berry Farm, Margaret River WA

Pickle Factori

Pickle Factori

REB Design relished the idea of developing packaging for the Pickle Factori range of antipasto products and building a brand that focused squarely on the business owners Italian heritage. Every aspect of the program reinforced the classic-Italian style one would expect from a premium product from Italy itself. Bi-lingual notes on the labels (English and Italian) coupled with an exquisite line drawn emblem of an industrial cog nestled amongst vegetables, reinforce the authenticity of the products and the company's promise to deliver truly authentic, traditional Italian preserves. Buon appetito!

Pickle Factori, Baldivis WA

V&O - The Berry Farm

V&O - The Berry Farm

The V&O brand (vinegar and olive oil) was developed for The Berry Farm to leverage opportunities in the value-added product category. Comprising a pair of unique nestling bottles, which were sourced out of Italy and decorated with metallic gold graphics, capped off with an innovative proprietary closure and presented in a refined gift box, the collective package reinforces the brand proposition of value and quality.

Client: The Berry Farm, Margaret River WA

Brew-Ha

Brew-Ha

Brew-Ha is a speciality coffee roaster and importer of fine loose-leaf teas, which operates a café/retail outlet facility in Subiaco, Western Australia. The company also has a dedicated wholesale distribution and roasting facility, which provides fresh roasted coffee to cafés, restaurants and hotels across greater Perth and Western Australia. REB Design was responsible for the entire branding program for the business, which included the development of the brand name, brand identity, positioning statement, product packaging and signage.

Client: Brew-Ha, Subiaco WA

Brew-Ha

Brew-Ha

Packaging for roasted coffees and loose-leaf teas.

Client: Brew-Ha, Subiaco WA

34º South Extra Virgin Olive Oil

34º South Extra Virgin Olive Oil

34° South is a gourmet extra virgin olive oil, which has its roots firmly grounded in the banks of the meandering Margaret River, at latitude 33° 55’ 51” South and longitude 115° 12’ 39” East. Designed to appeal to a more contemporary food appreciative market, the package demands attention in a trapezoidal bottle, superbly dressed in a soft paper label, which incorporates high-build silk-screening to reflect its premium price point.

Client: Myra Downs Estate, Margaret River WA

 

Cahoots

Cahoots

Cahoots is a contemporary range of condiments which was developed by The Berry Farm in Margaret River, specifically to appeal to a younger, more sophisticated target market. REB Design was engaged to develop the brand name, and the innovative hole-punched labels on silver label stock.

Client: The Berry Farm, Margaret River WA