Developed for Old Hobart Distillery, Overeem is squarely aimed at those who appreciate highly refined, single malt whiskies. The client's wish to develop packaging which would assist them with securing orders and distribution for their six products, required REB Design to create and in turn, co-ordinate packaging production in France, China and Australia. The result is a classic bell shaped bottle, adorned with a bright gold and cream Overeem banner, atop of a metallic bronze-green label. To complement the package, REB Design recommended an elegant gift canister with the Overeem story on its reverse side. REB Design also advised on brand name development and for good measure, created the left field strap line - 'Born of Promise'

Client: Old Hobart Distillery, Hobart TAS

3drops is a family owned business, which has developed an enviable reputation over the years as an award-winning producer of premium wines and extra virgin olive oil. From the outset, REB Design recognised the need to develop a memorable brand name and culture, which would afford the boutique range of products strong shelf presence in the highly competitive wine and gourmet food sector. The wine notes on the bottles set the brand apart. Instead of the traditional winemaker’s notes cramped on the rear of the bottle, REB Design developed Haiku style poetry which takes pride of place on the front labels to reinforce the brand culture as well as to describe the contents within The results have secured a strong following with an urbane demographic across Australia, as well as in the UK, Hong Kong and Canada.

Client: 3drops, Mount Barker WA

The Chairman wine package was developed for the 3 Oceans Wine Company to have strong appeal in a sector dominated by premium French wines in the Chinese market. It is unabashedly ultra-premium and unique, and was primarily designed to appeal to Chinese customers who appreciate contemporary-classic styling. From the beautiful bottle decorated in a delicate bronze pattern about its entire circumference, to the highly restrained soft paper labels, complete with faux wax seal ‘stamped’ with the Roman numeral I to highlight its iconic status, The Chairman makes an undeniable statement.

Client: 3 Oceans Wine Company, Margaret River WA

The brief to REB Design was as succinct as it was simple – to develop a brand that would clearly communicate the product's Australian roots while appealing to sophisticated, top shelf lovers of premium vodka. Superbly manufactured by Saver Glass France, DOT AU's interpretation of primitive hand art, which juxtaposes contemporary graphics on a frosted glass bottle, complete with an illustrated lizard to its reverse face, is truly unique and unquestionably Australian.

Client: Aussie Vodka, Perth WA

The Swan Valley is home to Western Australia's oldest vines, some of which are located within Mandoon Estate, which nestles on the fertile banks of the Swan River. Discovered more than 180 years ago by Captain James Stirling, the locality (referred to as Mandoon by the local Aboriginies) and its history were seen as pivotal to the brand development for the winery. REB Design developed the brand identity and a set of refined, contemporary labels for the reserve tier, which pay homage to the first meeting of the explorers and the indigenous people.

Client: Mandoon Estate, Caversham WA

Mandoon Estate nestles on the fertile banks of the Swan River in the Swan Valley, west of the city of Perth. Following on from the reserve range, the core range maintains the use of an elegant line drawing depicting the first meeting of explorers and the local indigenous people. The juxtaposition of the detailed illustration, silk-screened over matt silver foil, and the use of high-key colours to help identify the respective wines, affords a strong retail presence in the highly competitive $15 - $20 price bracket, whilst maintaining the brand integrity of the winery.

Client: Mandoon Estate, Caversham WA

Hailing from the ‘apple isle’ is Sullivans Cove, a range of premium single malt whiskies branded and packaged for Tasmania Distillery. Drawing upon elegant typographic cues and housed in superbly simple, heavy-based bottles, the range of three single malt whiskies and their accompanying gift boxes, pay homage to the island’s historic roots of toil and incarceration with an iconic convict arrow emblazoned upon them. A strictly limited series worth collecting by lovers of fine whiskies, which have been judiciously ‘distilled with conviction’.

Client: Tasmania Distillery, Hobart TAS

Ringbolt was developed for the Yalumba Wine Company for Australian distribution and for export to the EU and U.S. markets. REB Design was engaged to develop a strong brand culture that was uniquely Australian and specific to the historical origins of the Margaret River region. Central to the program of works was the development of the memorable brand name and the strap line, 'hold them fast, work them hard, build a heritage'.

Client: Yalumba Wine Company, Angaston SA

REB Design's development of the parent brand and associated sub-brands for Colonial Brewing Co. was driven by a requirement to create a memorable family of brands that would work well together or when standing alone. Designed for both on-tap premise identification and for sale in a unique range of collectable bottles which were silkscreen printed, the sub-brands and their supporting stories (be they somewhat irreverent and at times not entirely historically correct), became the platform for a brand culture which was extended to the pub-brewery interior, website and promotional material.

Client: Colonial Brewing Co., Margaret River WA

Six-pack carry basket and silk-screened beer bottles.

Client: Colonial Brewing Co., Margaret River WA

Producing an icon wine is not only a rare challenge for the winemaker, but also for the company entrusted with the development of its brand. Sandalford Wines ‘Prendiville Reserve,’ celebrates the development of limited releases of ultra premium wines. Proud yet refined, the elegant labels with their exquisite typography, faux wax seal and subtle embellishments, pay testimony to the Prendiville family who acquired Sandalford Wines in the early 1990’s.

Client: Sandalford Wines, Caversham WA

Following in the footsteps of the highly successful brand development of Sandalford’s ultra premium Prendiville Reserve, was the re-branding of the company’s premium Margaret River wine ranges. Now branded the ‘Sandalford Estate Reserve’ and the 'Sandalford Margaret River' ranges , the labels draw upon a combination of classic-contemporary cues, which include the use of elegant typography, subtle paper embellishments and a generosity of space. Highly applauded by the trade and consumers alike, the re-branding marked a significant milestone in Sandalford’s marketing strategy in its domestic and international markets, and underscores a visual culture that is unquestionably, ‘Sandalford’.

Client: Sandalford Wines, Caversham WA

For the Sandalford Margaret River range, REB Design adopted a 'less is more' approach, with silver silk-screened crest complimented by black, grey and red type on soft label stock.

Client: Sandalford Wines, Caversham WA

Michael Goundrey is synonymous with Western Australian wine making. The release of a range of wines under the banner of Jamie & Charli – a young wine making duo benefiting from the Goundrey tutelage – brings to the marketplace a brand which is distinctly casual, with a modicum of attitude that is bound to appeal to the 20-50 year old, wine savvy demographic.   
The images, somewhat reminiscent of police mug shots taken with a Lomo camera, allude to the crime of "colluding on exceptional wines in the far reaches of Denmark".

Client: Willoughby Park, Denmark WA

The design brief to REB Design for the Thornhill brand was to create a label that would symbolise triumph – it needed to acknowledge the original owners who acquired the property in the early 1920's with the proceeds of inheritance from the family's Thornhill estate in England. What was developed also pays testimony to the current owners of The Berry Farm and the magnificent fruit produce they grow under the ever-watchful eyes of the abundant Blue Wren, which grace the Margaret River estate. 

Client: The Berry Farm, Margaret River WA 

Some 12 years after creating the original port series for The Berry Farm, REB Design was afforded the opportunity to re-visit the range once again. Very few wineries produce a range of ports, let alone a range of extremely unique fruit ports. As there was also discussion that the range would grow, REB Design proposed the development of a ‘Port House Series’, with each style proudly displaying its own unique number in high build silk-screen on a soft paper stock.

Client: The Berry Farm, Margaret River WA

‘Element of Sandalford’ marked the revitalisation of a highly recognisable brand for Sandalford Wines, one of Western Australia’s more applauded wine producers. The brand had lost some of the contemporary ‘edge’ it originally possessed almost a decade before, and in the eyes of the board of management, was in need of invigoration.  REB Design was appointed to revitalise the series of labels, but to maintain the distinctive iconic symbols, representative of the earth’s elements, which were associated with the brand.  Reinterpreted on fields of vibrant colour, the label range generated greater consumer appeal, particularly amongst a younger, more discerning, wine savvy demographic.

Client: Sandalford Wines, Caversham WA

The Berry Farm's Strawberry Liqueur was the first in a series of value adding commissions managed by REB Design for the nationally renowned company. The selection of an imported flint bottle, which was complemented with restrained labelling and associated brass swing-tag, afforded maximum display of the highly colourful liqueur.

Client: The Berry Farm, Margaret River WA

Innovation is a unique way to draw positive attention to your product. The Baldivis Estate Cabernet Reserve is an example of a single, premium product utilising innovation in packaging to appeal to its target demographic. The clever use of a label in place of a capsule allowed REB Design to propose a virtually clean bottle, save for a metallic gold crest printed beneath its shoulder. The paper 'capsule' was simply secured by way of a proprietary riveted bronze disk. The attitude is innovative - the style extremely classic. A tribute to the success of the package was highlighted when a top Sydney restaurant utilised dozens of the bottles to create a dramatic wall.

Client: Baldivis Estate, Baldivis WA

The Berry Farm's Cherry Liqueur was a limited product release, developed solely with the female demographic in mind. REB Design was engaged to design a package, which would reflect its premium price point and offer. Opulence underscored every aspect of the concept – from the delicate script fired direct to the bottle in bright gold; through the richly coloured, highly romantic Elizabethan styled illustration about its neck; to the uniquely designed stopper 'crown' in bright gold finish.

Client: The Berry Farm, Margaret River WA

The Wulura First Shiraz was designed by REB Design to celebrate the first vintage release of fine wine from the Margaret River estate. Housed in a proprietary gift box built from a marriage of soft paper stock on e-flute board, complete with a wax seal impression of the marque developed for the estate, and secured with an innovative cord-dowel closure, the package is the epitome of classic-contemporary packaging design.

Client: Wulura Farms, Margaret River WA

‘Touch’ and ‘Taste’. These two words became the basis of a packaging concept for a corporate gift developed for Spicers Paper, a company synonymous with fine papers across Australia. The client’s brief was as simple as it was succinct – to source a premium wine and wherever possible, to utilise equally premium papers available through the company to create a distinctly elegant and memorable gift. Soft and synthetic paper stocks, sealing wax, wood, aluminium and black rubber ‘O’ rings were tastefully married to produce a package inclusive of a label which speaks of the long kinship between wine and paper, and a proprietary gift box, skilfully built out of only one piece of card. Without a doubt, an offering worth remembering.

Client: Spicers Paper, Scoresby VIC

Detail of the opened gift box.

Client: Spicers Paper, Scoresby VIC

Detail of the wax seal and label to the bottle.

Client: Spicers Paper, Scoresby VIC

The acknowledgment of wood and its importance in the development of fine papers and premium wines steered the strategy for the design of this highly desirable gift package. ‘Homage to Wood’ was the second in a series of gift offerings REB Design developed for Spicers Paper, a company synonymous with fine papers across Australia. Premium Margaret River Shiraz, produced by Western Australia’s renowned Sandalford Wines, formed the foundation of a distinctly elegant and memorable gift packaged in a unique marriage of highly embossed papers, cord and crafted timber.

Client: Spicers Paper, Scoresby VIC