WESBEAM

Wesbeam is a relative newcomer to the production of laminated veneer lumber in the Australian market.

After completing the construction of a state of the art, $85 million LVL facility north of Perth, the company engaged REB Design to provide comprehensive branding and communication services to assist with its market penetration across the country.

Fundamental to the program, REB Design implemented an analysis of major competitors as well as the development of a clear understanding of Wesbeam's product features and USP's.

This entailed close consultation by REB Design with engineers, designers and trades people to determine what information should be communicated to Wesbeam's buyers.

• BRANDMARK DEVELOPMENT
• SUB-BRAND NAME DEVELOPMENT
• PRODUCT NAME DEVELOPMENT
• POSITIONING STATEMENT DEVELOPMENT
• MARKETING MATERIAL
• TECHNICAL CATALOGUES
• TRADE ADVERTISING

WESBEAM

Wesbeam is a relative newcomer to the production of laminated veneer lumber in the Australian market.

After completing the construction of a state of the art, $85 million LVL facility north of Perth, the company engaged REB Design to provide comprehensive branding and communication services to assist with its market penetration across the country.

Fundamental to the program, REB Design implemented an analysis of major competitors as well as the development of a clear understanding of Wesbeam's product features and USP's.

This entailed close consultation by REB Design with engineers, designers and trades people to determine what information should be communicated to Wesbeam's buyers.

• BRANDMARK DEVELOPMENT
• SUB-BRAND NAME DEVELOPMENT
• PRODUCT NAME DEVELOPMENT
• POSITIONING STATEMENT DEVELOPMENT
• MARKETING MATERIAL
• TECHNICAL CATALOGUES
• TRADE ADVERTISING