THE PERTH MINT
Tradition, craft, heritage and value. These words underpinned the rebranding strategy for The Perth Mint, Australia, which has an enviable international reputation for its minted products and its precious metal depository.
Following an extensive brand audit and analysis, REB Design embarked on an all-encompassing rebranding program, which required considered consultation with many of its stakeholders and key staff.
Central to the program of works was the new identity, a stylised image of a majestic swan, which symbolically represents the origins of Western Australia, whilst maintaining strong visual links with the organisation's original marque.