Good packaging design can transform a tired product into a market leader overnight, while bad design can consign good stock to the retailers waste bin. Faced with more and more choice, consumers are less likely to be influenced by a product's brand or advertising campaign - very often they buy the packaging. Packaging design has become a sophisticated tool used by retailers to promote their products, while for consumers, it has afforded a way to express lifestyle choice.
From gourmet to fast moving consumer goods (FMCG), packaging not only needs to stand out on the retail shelf, but to add style to the living environment. Products are 'dressed' to highlight their attributes and to make them more accessible.
As 'brand architects' REB Design can provide professional graphic design services for your packaging needs, through brand development, sales kits, marketing collateral, point of sale, website and e-news letters. We'll ensure that all the mandatory information is in place and assist with the selection of the packaging production facility.