Australia West

The mark of a better drop — 'Australia West — Dominion of Wine', is an innovative marketing brand recently developed for the Wine Industry Association of Western Australia, to generate greater global awareness of West Australian wines and to leverage off the region's unique attributes.

The arresting purple brand mark, reminiscent of a wine drop (on the floor, or wherever!), is cunningly crafted to mimic the shape of the greater Australian land mass — the 'Dominion of Wine' unabashedly pinpointed with an 'X'.