Twice As Nice

It's been some seven years since REB Design developed the somewhat naive, but highly successful Twice as Nice ice confectionary packaging. But, like with many FMCG brands, which are specifically designed to appeal to 'little people', it was recently deemed high time to revamp the visual style to maintain consumer interest.

The new graphics adopt a somewhat edgier persona so as to appeal to a broader, slightly 'older' demographic, but still retain the intensity of colour, which was the hallmark of the original range. Designed as part of a series, the re-invigorated brand is available in supermarkets nationally and is guaranteed to appeal to the sweet tooth of many!