Element

'Element of Sandalford' marks the revitalisation of a highly recognisable brand for Sandalford Wines, one of Western Australia’s more applauded wine producers. The brand had lost some of the contemporary 'edge' it originally possessed almost a decade before, and in the eyes of the board of management, was in need of invigoration.

The revitalised series of labels pay homage to the success of the past and the wants of the future. The distinctive iconic symbols, representative of the earth’s elements, now reinterpreted on fields of vibrant colour, have generated greater consumer appeal, particularly amongst a younger, more discerning, wine savvy demographic.