(A)LURE

Refreshing and sophisticated, (A)LURE dining room and bar is one of the new offerings from Burswood Entertainment Complex. The brand culture and advertising strive to capture the imagination with quality and attention to detail, while keeping a youthful vibrancy.

Blue, reminiscent of the ocean — source of most of the main delicacies on offer — provided the inspiration for the elegant identity and signage, as well as the distinctive menus, a small but important physical part of the overall service experience.

The restaurant’s urban and vivacious culture has been presented in the advertising photography by meticulous choice of settings, talent, attire and style, thus ultimately creating a brand offering fitted to the client’s brief — "eat, play and drink in style".