The Pearl Room

The recent unveiling of The Pearl Room, the most premium expression at Burswood Entertainment Complex, highlights the meticulous attention to detail afforded in the brand development of this international VIP gaming facility.

The inspiration for the identity and associated culture was drawn from the reputation for quality and enduring beauty which Western Australian pearls are renowned for globally, as well as their association with luck and wisdom.

The visual language, inclusive of a comprehensive style guide, signage and supporting collateral, reinforces the contemporary sophistication, hand crafted finishes and spectacular interior landscape which makes the venue truly unique on the world stage.

A carefully considered and rewarding journey.