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CSBPCSBP is recognised as the largest supplier of nutrient products to thousands of farming enterprises across Western Australia. It is also a leader in research and development of innovative fertilisers and diagnostic services. REB Design worked in close consultation with the company's marketing department over a number of years to develop the brand identities of the entire range of granulated and liquid fertiliser products, as well as the tools to promote them to the broader rural community. The program required close consultation with farmers, agronomists and technical staff, and the development of a brand culture, which percolated through all levels of communication within the company and the marketplace. |
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