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BURSWOOD ENTERTAINMENT COMPLEXBurswood Limited, which is a subsidiary of PBL, provides gaming and hospitality services at the world renowned Burswood Entertainment Complex in Perth, Western Australia. REB Design was engaged by the company to manage the highly sophisticated branding and imaging programs for two of its refurbished facilities - The Pearl Room, one of the most premium expressions of international VIP gaming in Australia, and (A)Lure, a distinctly chic and contemporary dining facility. Fundamental to the success of both programs was the requirement to develop brands that would appeal to both western and eastern cultures whilst retaining a contemporary persona. |
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