BRAND IDENTITY DEVELOPMENT

The creation of a company's brand identity or visual identity, requires a clear understanding of everything from its products and services to its culture and goals. If managed properly, It will provide the means to establish a point of difference in the marketplace, particularly when the products or services on offer are similar to those of ones competitors.

The development of a brand identity is much broader than the creation of a brankmark or logo. It involves the development a visual strategy that can be successfully applied to a company's marketing tools, so ensuring the effective communication of specific advantages and benefits to the marketplace.

To avoid dilution of the brand identity, integral services provided by REB Design include photo art direction, copywriting, typographical and colourway specifications, through to the development of comprehensive guidelines for consistent brand identity management across a range of media, including marketing material, website, packaging, advertising, signage and exhibition.