3 Oceans Wine Company

After acquiring the brands within the Palandri stable of wines, 3 Oceans Wine Company contracted REB Design to implement a re-branding program that would firmly position the Palandri name in the premium category and enable the Baldivis Estate label to attract a broader demographic in the lesser premium sector.

Central to the strategy for the Palandri masthead was a requirement to develop both premium and super premium categories, which value added while highlighting the drawing of grapes from three dedicated vineyards across Western Australia's southwest.

The Baldivis Estate range, designed to appeal to a youthful, wine savvy demographic without alienating the mature consumer, was applied to a broad range of traditional and eco friendly packaging so as to broaden the brands appeal in the Australian and overseas markets.

• PACKAGING DESIGN
• SUB-BRAND NAME DEVELOPMENT
• BRAND IDENTITY DEVELOPMENT

3 Oceans Wine Company

After acquiring the brands within the Palandri stable of wines, 3 Oceans Wine Company contracted REB Design to implement a re-branding program that would firmly position the Palandri name in the premium category and enable the Baldivis Estate label to attract a broader demographic in the lesser premium sector.

Central to the strategy for the Palandri masthead was a requirement to develop both premium and super premium categories, which value added while highlighting the drawing of grapes from three dedicated vineyards across Western Australia's southwest.

The Baldivis Estate range, designed to appeal to a youthful, wine savvy demographic without alienating the mature consumer, was applied to a broad range of traditional and eco friendly packaging so as to broaden the brands appeal in the Australian and overseas markets.

• PACKAGING DESIGN
• SUB-BRAND NAME DEVELOPMENT
• BRAND IDENTITY DEVELOPMENT